The artist Copper’s series on the history of Male Spanking Movies continues.
A SHORT HISTORY OF MALE SPANKING VIDEOS – ATHLETIC MODEL GUILD
The very first company to ever produce all-male spanking films for commercial release was the ATHLETIC MODEL GUILD founded by Bob Mizer in December of 1945. Mizer’s career in photographing male nudes actually began in 1942, although it hit a major set-back when he was convicted of having sex with a minor who was modeling for him in 1947. Mizer was sentenced to a labor camp in Saugus, California, and then he was arrested again in 1954 for the unlawful distribution of obscene material through the U.S. mail.
In spite of this, Mizer went on to become one of the true pioneers of “beefcake” photography, founding the “Physique Photo News,” but changing the name to “Physique Pictorial” in 1951. During his 50-plus year career, Bob would see society evolve, eventually allowing photographs and videos showing full-frontal nudity and bodily contact. In the winter of 1957, Bob expanded A.M.G. from simply still photographs to include films that were released on 8mm prints and sold for $12 each.
In addition to his nude photography, Physique Pictorial also included many drawings by erotic artists like George Quaintance, Harry Bush and Tom of Finland. In return for allowing their illustrations to be published, Miser gave them free advertising for their own mail order service, and encouraged their creation of mostly taboo art. The example that I have included is the front and back covers from May of 1964 by Tom of Finland.
In March of 1959, an A.M.G. film called “Bathroom Athlete” had a storyline with a bodybuilder flexing and posing in front of a mirror while his two younger brothers spy on him, resulting in the first-ever spanking scene in an adult movie. The reaction to the spanking was so good that Mizer continued making videos with similar themes.
The vast majority of Athletic Model Guild’s early films were simply a single model posing in a G-string. Later, Mizer began pairing models together, again posing together, but eventually wrestling and spanking each other. In 1980, Bob Mizer began experimenting with the new technology of video tape, and in November of 1983 he released his first features on VHS and Beta cassettes. The cost of these tapes was $40 for a 30-minute tape $75 for an hour-long tape and $125 for a 2-hour long video.
While some AMG Spanking Videos had very simplistic stories, the vast majority are simply two models spanking each other, usually switching positions halfway through. These videos are titled simply with the names of the two models, and they are not consistent (like alphabetically, in order of the spankings, etc.). In June of 1987, Bob Mizer wrote the following in Physique Pictorial:
HALF THOUSAND SPANKING PAIRS FROM AMG
At first, we were surprised at the number of customers who asked us for spanking photos and films, and we were even more amazed at how many of the models really seemed to enjoy the action. Only a few have refused to take part in the action, though most would much prefer to be on the giving than on the receiving end. But at AMG we are democratic and make sure that both get to enjoy the fun.